Introduction. Nowadays, humanity finds itself in a time period in which the processes of change occur at a pace unknown before. Change itself happens in various fields – technological, economic, social, and environmental and at all the levels of the organization. There is a broad paradigm-changing action that can clearly be distinguished.
Aim of the study. This paper aims to highlight the support given to the organizational dynamics. Our study comes to support the organizational dynamics, by presenting the development of the concepts of „marketing” and „human resources”, by providing some relevant definitions for them, as well as the links that exist between them, in the context of small and medium enterprises (SME’s).
Keywords: organizational dynamics, enterprises, small and medium enterprises (SME’s), human resources, quality, profit