Browsing: 2014, Vol. 19, Issue 1, May

Introduction.Today is obvious that business means to be able to deliver what a client needs any time anywhere and to see where is your customers feeling in every social networks may exists. Today, if you own a business, is a must to monitor social networks about negative viral messages may appear about your products or services. All international companies have a specialized department about social networks and insights information of customers likes or dislikes.

Aim of the study. The main purpose of the paper is to illustrate the importance of new software tools that can help your business to monitor all social networks and combat all negative messages about your products or services. We really need this kind of software to see where all viral messages are in every social network of your products or services and take all measures necessary to diminish negative feelings. In the past we had seen some companies that have ignored negative viral messages and in the end that ended in negative profit figures.
Keywords: monitor social networks, negative viral messages, social networks software tools

Introduction. People in general, leaders especially, are influenced by the organisational culture and the other way around. Organisational culture represents a determining factor regarding the display of leadership, since these two processes create each other, adding value and consistency to one another. Moreover, organisational culture can be created and developed in a fluctuant business environment, in which the external factors influence its progress. The development of society has incessantly been emphasized by the relationship between the sexes, by their individual evolution, but also by the interdependency between them.

Aim of the study. Considering the fact that, in the current turbulent economic environment, certain qualities such as flexibility, intuition, development of communication networks and motivating the employees represent values that are considered to be “feminine”, one can assert that, in this case, gender is an opportunity. However, if we should take into consideration the impact of culture, of certain mentalities and misconceptions that are still present, regarding the woman’s standing in society, economy and politics, we can state that gender is a discriminating factor, because there is still the tendency to consider men as being better leaders.
Keywords: leadership, leader, organisational culture, opportunity, discrimination
JEL Classification: M12, M14

Introduction. Peter Drucker famously stated that “management is doing things right; leadership is doing the right things”. Great leaders possess dazzling social intelligence, a zest for change, and above all, vision that allow them to set their sights on the “things” that truly merit attention. Not a bad skill set for the rest of us, either.

Aim of the study. I will try in this article to go over some lessons that can and should we learn from leaders in different fields (sales, politics, sports). Some of these lessons can be translated even in a lifestyle, it can help us all to change our perception of things that we were coming forward as we wanted and we can understand how little effort it takes to change this situation. Some of these leaders didn’t had learned how to be successful from school or books but they have qualities like drive, passion, commitment. They have had the courage to go away from what they did before, and gone to something that didn’t exist before. They have built bridges to be crossed by them and their followers.
Keywords: leaders, leadership, golden circle, achievement, success

Introduction. Today, more than ever before, modern leadership calls for a greater interest in message composing and conveying from the perspective of persuasive communication. High performance requires varied, extensively elaborated capacities used with maximum impact at the proper moment.

Aim of the study. This paper aims to highlight that now when the communication means are rather developed and varied and quite easily accessible by anybody, besides the other capacities a real leader should feature, oratory or the art of (public) speaking takes its place back and redefines its part in relation to these modern means of conveying messages precisely by recurring to the ”human” essence of the communication relation. Amid the hundreds, thousands of electronic messages, face-to-face interaction fetches that bundle of feelings and emotions the bits and hertz still fail to convey.
Keywords: Oratory, Leadership, Persuasive communication, Motivation, Empathy, Public speaking, Efficiency, Rhetoric, Expressivity

Introduction. A scientific approach to management was initiated for the first time in America in the late 19th century. Scientific management arose mainly from the need to increase efficiency in America, but other key factors were the spread of big businesses and the expanding application of science in industry. The aims of our paper are to present the emergence of scientific management in America and to emphasize the contribution of some of the most representatives American authors to its development. The methodological approach is literature review.

Aim of the study. Our paper shows that scientific management was essentially an American achievement that provided useful lessons for the whole human society.
Keywords: scientific management, efficiency, Taylor, America
JEL Classification: M10, N61

Introduction. Organizing the manufacturing processes constituted probably the most difficult challenge in the American automotive industry in the 1920s. A. P. Sloan Jr. was one of the greatest captains of industry and shaped General Motors Corporation into the largest automotive manufacturer of the world. His creative approach on how to mix a degree of decentralized responsibility with centralized control remains a useful example for every corporate leader.

Aim of the study. The aim of our paper is to emphasize the contribution of Sloan Jr. to the development of leadership. The methodological approach is literature review.
Keywords: A. P. Sloan Jr., leadership, General Motors Corporation, organization
JEL Classification: M1, L23, L62

Introduction. The European governance is an institutional arrangement enabling the cooperation and the competition among the states, the individuals and the pressure groups looking to maximize their welfare. The European governance system is a multi-level non-hierarchical structure, and authority is shared among the supranational bodies, as well as among the latter and the Member States. The structure of the European governance system is influenced by the need to achieve a political balance among the stakeholders, in the environment of a permanent conflict among the public interest regulations and the “captive” regulations, the latter being determined by the rent extraction/ rent seeking.

Aim of the study. In this short analysis I describe the European governance, taking into account the policy-making framework under, “Two-pack”, “Sixpack”, and the Treaty on Stability, Coordination and Governance in the Economic and Monetary Union (TSCG) that increases the power of the supranational bodies. For this purpose I embarked on two different approaches: the economic theory of regulation (G. Stigler, G. Tullock, S. Peltzman, R.Posner) and the normative theories on power distribution.
Keywords: Economic theories of regulation, normative theories on power distribution, interjurisdictional competition, neofunctionalism and intergovernmentalism, competitive federalism, principal – agent.

Introduction. The long-term existence of an enterprise can only be assured by achieving of the performance. In the current economic climate, the companies pay more attention to effective management of resources and use for this purpose different management tools of performance. Along with material and financial resources necessary to productive activities, the people in an organization represent more than a source of cost or consumption. Their systems of needs and values, along with degrees of motivation and satisfaction determine individual and organizational performance. This is why the managers are tasked to reconcile and correlate the economic performance of the organization with the skills and capabilities of the employees.

Aim of the study. This paper aims to highlight that flexible approach to business organization and permanent training of the human resources are the ingredients of success of an enterprise that aims to adapt to the current business environment changes.
Keywords: performance, budget, resources, motivation, learning
JEL Classification: M19, M41

Introduction. Working within a dynamic, ever-changing, highly competitive environment, subject to the commercial logic and to academic rigours too, the University – whatever its name or reputation – must consistently use market-oriented leadership strategies and marketing mechanisms that, until recently, were only associated with commercial organizations attempting at imposing a favourable image among its target audiences: pupils as prospective students, students, parents, teachers, institutional partners, etc.

Aim of the study. The aim of this paper is to integrate the quantitative content analysis methodology into the broader perspective of the social representation theory, in the attempt to illustrate the manner in which the mediated social representation of an institution can be included in an effective communication strategy.
Keywords: social representation, media, higher education institution, effective communication stategy

Introduction. The mobile device market proved one of the most dynamic, with the leader in intelligent phones changing at least four times during the last decade. At least one important acquisition was registered during 2013 (when Microsoft bought Nokia’s mobile phone division) and this event is slated to induce major shifts within the structure of this market.

Aim of the study. With this story we aim to provide information related to trends foreseen for this market.
Keywords: mobility, Nokia, Microsoft, Blackberry, mobile devices
JEL Classification: M29