Introduction. The way to the new configuration: management’s paradigms – acting in the context of social economy. Influences on the Enterprises’s organizational changes
Aim of the study. This paper aims to centres itself on three main directions, as follows: a) the functional reconsideration of the enterprise: the independent work blocks; the type-one-two blocks; the influence of social economy, social enterprise, social responsibility; new features belonging to the managers, new paradigms of management and their influence on the organizational dynamics; b) the role associated with informatics and the informational support mechanisms of the enterprises and beyond them, as well as the role of information in real time; c) the methods able to show how to interpret the market’s dynamics, by using medium and long-term studies, and the marketing, economic, social and political development.
Keywords: enterprises, small and medium enterprises (SME’s), organizational dynamics, quality assurance, profit, social responsibility, social economy, social enterprise, knowledge economy, human resources, human resources training
Introduction. Nowadays, humanity finds itself in a time period in which the processes of change occur at a pace unknown before. Change itself happens in various fields – technological, economic, social, and environmental and at all the levels of the organization. There is a broad paradigm-changing action that can clearly be distinguished.
Aim of the study. This paper aims to highlight the support given to the organizational dynamics. Our study comes to support the organizational dynamics, by presenting the development of the concepts of „marketing” and „human resources”, by providing some relevant definitions for them, as well as the links that exist between them, in the context of small and medium enterprises (SME’s).
Keywords: organizational dynamics, enterprises, small and medium enterprises (SME’s), human resources, quality, profit