Author: Paul Marinescu

 Pages: 45-57Introduction. This paper examines the importance of risk management within small and medium-sized enterprises (SMEs) and investigates the specific situation in Romania. SMEs represent a vital component of the European economy, making significant contributions to the generated value added and beyond. Effective risk management is essential for the survival and success of these enterprises. A correct understanding of the context, without actually facing the same challenges, is particularly important for guiding and advising other entrepreneurs.Aim of the study. This paper aims to highlight a few models of organizational culture, approaches, features, characteristics and implementation strategies. At the same time,…

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Pages: 33-44 Introduction. This paper examines Small and Medium-sized Enterprises (SMEs) in the dynamic context marked by the Fourth Industrial Revolution, the conflict in Ukraine, and, particularly, the COVID-19 pandemic. The study highlights the measures taken in various countries to support their economies, with a specific focus on SMEs. Moreover, the paper emphasizes the significance of female entrepreneurship in the Romanian economy, both in general and in the current context. Research indicates that female entrepreneurship can bring greater value to the labor market and contribute to diversity and innovation. Aim of the study. The research methodology adopts a descriptive approach…

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 Page: 5 The current industrial revolution – the leap into the unknownWith the advent of the internet we can speak of the leap into new technologies. Digitisation is the new technological phenomenon that requires us to rethink the way we do things. Artificial intelligence creates the conditions for the leap to Industry 5.0. Robotics, the Internet of Things (IoT), autonomous vehicles, nanotechnologies, augmented reality and virtual reality, wearables are essential components of the world we live in. Obviously, the question arises as to what is the real place of HUMANS in the current context. Artificial intelligence is creating unprecedented challenges because it requires…

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 Page: 5Innovation and EntrepreneurshipIt is difficult to decrypt innovation without considering the contribution of entrepreneurs, as the boldest ideas cannot be materialised otherwise than based on the actions of the latter. On the other hand, a successful business implies an optimum configuration of activities (distinctly from a common approach), this involving: the satisfaction of customer’s needs, a lower production cost and, sometimes, decreased price levels, a revolutionary design for products, based on novelty elements etc.Therefore, innovation and entrepreneurship are two continuously adapting, organically connected “realities”.  It is an illusion to perceive a business as being immortal. We have to adjust all the time…

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Page: 5 Change, globalization and management In the cause-effect relationship, change and globalization decisively influence the evolution of management. Obviously, we can also raise the issue of how management has accelerated, through repeated changes at the organizational level, the tendency of globalization. Management with its three dimensions: the existence of the market, the industrial means of organizing production and the corporation as the major form of business organization must adapt to new realities. The “three revolutions in management”: the detachment of management from production, the emergence of managers, professionals in the field and attracting employees in management activities foreshadow a…

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 Page: 5Ethics and competences The risks assumed by managers contain unknown elements susceptible to contribute to the bankruptcy of businesses. The dilemmas of managers are not related only to costs, but also to the destiny of their employees. Surviving on a market where the battles are carried out by partners having increasingly complex skills and where budgets are progressively more restrictive represents a true performance. Beyond the need for a consistent understanding of the economic mechanisms, managers should be able to attract resources characterised more and more by scarcity. The biggest challenge is related to the quality of human resources. It…

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