Pages: 100-115
Introduction. This article examines the strategic integration of Information and Communication Technology (ICT) within organizational processes, focusing on the implications for strategic management and operational efficiency.
Aim of the study. Through an empirical survey and the application of well-established theoretical models such as the Diffusion of Innovation (DOI), Technology-Organization-Environment (TOE), and the Technology Acceptance Model (TAM), the research validates the critical role of strategic clarity in the effective adoption and utilization of ICT. Data collected from a variety of organizations indicate that clear ICT strategies are strongly correlated with enhanced market competitiveness and operational efficiencies. Furthermore, the study explores the concept of continuous innovation through ICT, revealing its significant impact on organizational adaptability and sustained business success. By linking ICT adoption to strategic management practices, this research contributes to a deeper understanding of how technology can be harnessed to drive corporate strategy and competitive advantage.
