Manager Journal
    What's Hot

    Corporate Social Responsibility Leadership

    June 21, 2022

    Management Team Solutions at Crisis Caused by The Covid-19 Pandemic

    June 21, 2022

    Digital transformation and interventional models – McKinsey digital transformation frameworks vs. Center for Creative Leadership Direction – Alignment – Commitment approach. An initial review.

    June 21, 2022
    Facebook Twitter Instagram
    Manager Journal Manager Journal
    • Home
    • Archive
      • 2022
        • 2022, Vol. 35, Issue 1, May
        • 2022, Vol. 36, Issue 2, December
      • 2021
        • 2021, Vol. 33, Issue 1, May
        • 2021, Vol. 34, Issue 2, December
      • 2020
        • 2020, Vol. 31, Issue 1, May
        • 2020, Vol. 32, Issue 2, December
      • 2019
        • 2019, Vol. 29, Issue 1, May
        • 2019, Vol. 30, Issue 2, December
      • 2018
        • 2018, Vol. 27, Issue 1, May
        • 2018, Vol. 28, Issue 2, December
      • 2005-2017
        • 2017
          • 2017, Vol. 25, Issue 1, May
          • 2017, Vol. 26, Issue 2, December
        • 2016
          • 2016, Vol. 23, Issue 1, May
          • 2016, Vol. 24, Issue 2, December
        • 2015
          • 2015, Vol. 21, Issue 1, May
          • 2015, Vol. 22, Issue 2, December
        • 2014
          • 2014, Vol. 19, Issue 1, May
          • 2014, Vol. 20, Issue 2, December
    • Our Authors
    • Journal Information
      • Authors Guidelines
      • Open Acces
      • Indexing
      • Aims and scope
      • Editorial Board
      • Activity Report
    • Submit a manuscript
    Manager Journal
    Home»2019»Customer solutions – new sources of sustainable competitive advantage in times of global economic crisis
    2019

    Customer solutions – new sources of sustainable competitive advantage in times of global economic crisis

    Oana Mădălina PopescuBy Oana Mădălina PopescuOctober 8, 2020Updated:October 14, 2021No Comments2 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr Email
    Share
    Facebook Twitter LinkedIn Pinterest Email

     Pages: 7-30

    Introduction. The global economic crisis changed the competition game in any marketplace. Faced with increasing competition, declining margins or decreasing demand due to crisis, the firms are looking for new ways to compete at global level. Considering Peter Drucker’s argument that the reason the firms exist is to satisfy the customer, they are trying to differentiate themselves by moving their focus from simple stand-alone products and/or services and instead developing customer solutions. They are defined in the extant literature as a combination of goods and services designed to satisfy a customer’s business needs and therefore they are difficult to imitate and thus they have the potential to be used as a source of sustainable competitive advantage. Much more, firms are facing a demand change from their customers as a response to address new business requirements imposed by the economic crisis. But the shift towards developing, selling and implementing customer solutions is not an easy journey. The firms have to transform many aspects of their business. The question that arises is what are the major challenges firms are facing in creating effective customer solutions to achieve sustainable competitive advantage and how they could address these challenges.

    Aim of the study. The firms have to transform many aspects of their business. The question that arises is what are the major challenges firms are facing in creating effective customer solutions to achieve sustainable competitive advantage and how they could address these challenges.

    Keywords: customer solutions, competitive advantage, value co-creation

    JEL Classification: L10, D40, M10

    Full text sources
    competitive advantage customer solutions value co-creation
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Oana Mădălina Popescu

    Related Posts

    Executing A Customer Relationship Management Programme In An Emerging Market: An Empirical Approach

    May 10, 2021

    Cross-cultural Leadership

    April 30, 2021

    Innovation in Organizations

    April 28, 2021

    Intellectual Capital. Knowledge and Competitive Advantage in the Organizational Management

    April 18, 2021
    Add A Comment

    Comments are closed.

    Recent Posts
    • Corporate Social Responsibility Leadership
    • Management Team Solutions at Crisis Caused by The Covid-19 Pandemic
    • Digital transformation and interventional models – McKinsey digital transformation frameworks vs. Center for Creative Leadership Direction – Alignment – Commitment approach. An initial review.
    • Digital leadership – a totally new approach or just another change management fad? A brief literature review
    • Editorial Manager 35
    Recent Comments
      Editors Picks
      Latest Posts

      Subscribe to Updates

      Get the latest sports news from SportsSite about soccer, football and tennis.

      Advertisement
      Demo

      Type above and press Enter to search. Press Esc to cancel.