Manager Journal
    Facebook Twitter Instagram
    Manager Journal Manager Journal
    • Home
    • Archive
      • 2025
        • 2025, Vol. 41, Issue 1, May
        • 2025, Vol. 42, Issue 2, December
      • 2024
        • 2024, Vol. 39, Issue 1, May
        • 2024, Vol. 40, Issue 2, December
      • 2023
        • 2023, Vol. 37, Issue 1, May
        • 2023, Vol. 38, Issue 2, December
      • 2022
        • 2022, Vol. 35, Issue 1, May
        • 2022, Vol. 36, Issue 2, December
      • 2021
        • 2021, Vol. 33, Issue 1, May
        • 2021, Vol. 34, Issue 2, December
      • 2020
        • 2020, Vol. 31, Issue 1, May
        • 2020, Vol. 32, Issue 2, December
      • 2005-2019
        • 2019
          • 2019, Vol. 29, Issue 1, May
          • 2019, Vol. 30, Issue 2, December
        • 2018
          • 2018, Vol. 27, Issue 1, May
          • 2018, Vol. 28, Issue 2, December
        • 2017
          • 2017, Vol. 25, Issue 1, May
          • 2017, Vol. 26, Issue 2, December
        • 2016
          • 2016, Vol. 23, Issue 1, May
          • 2016, Vol. 24, Issue 2, December
        • 2015
          • 2015, Vol. 21, Issue 1, May
          • 2015, Vol. 22, Issue 2, December
        • 2014
          • 2014, Vol. 19, Issue 1, May
          • 2014, Vol. 20, Issue 2, December
    • Our Authors
    • Journal Information
      • Authors Guidelines
      • Open Acces
      • Indexing
      • Aims and scope
      • Editorial Board
      • Activity Report
    • Submit a manuscript
    Manager Journal
    Home»2013»Executing A Customer Relationship Management Programme In An Emerging Market: An Empirical Approach
    2013

    Executing A Customer Relationship Management Programme In An Emerging Market: An Empirical Approach

    Akinyele Samuel TaiwoBy Akinyele Samuel TaiwoMay 10, 2021No Comments1 Min Read

     Pages: 46-54

    Introduction. Retail financial services in all markets, including emerging markets, are undergoing major transaction, driven by change, deregulation and customer sophistication. Customer service and specifically relationship management in particular, are crucial to attaining a sustainable competitive advantage in the marketplace. The execution of a one- to- one programme within an emerging economy is the focus of this paper, specifically in the financial services environment.

    Aim of the study. The steps in the execution of customer relationship management (CRM) as proposed by Peppers, Rogers and Dorf (1999b) are examined and the effect on customer service in an emerging market is investigated. The findings indicates that there are positive associations with these steps and customer service.

    Keywords: Retail, Financial services, Emerging markets, Customer service, Competitive advantage, Customer relationship management.

    Full text sources
    competitive advantage Customer relationship management Customer service Emerging markets Financial services retail
    Akinyele Samuel Taiwo

    Related Posts

    Influencing average internet consumer’s online behavior. Fact. Fiction. Right. Wrong.

    May 10, 2021

    The economic impact of cloud computing technology on new business and employment in Romania

    May 10, 2021

    Potential Beneficiaries Of Cloud Accounting Technology: Small Or Large Companies?

    May 10, 2021

    Processes, Forms Of Sport Management System

    May 10, 2021
    Add A Comment

    Leave A Reply Cancel Reply

    Recent Posts
    • Fiscal Challenges in Public Debt Management – a Romanian Perspective
    • Ethical Marketing In The Ai Era – A Strategic Necessity For Modern Companies
    • Review of Informality and Housing using Science Mapping Review Methodology: A Bibliometric Analysis.
    • Cultural effects over turnover intentions
    • Bank Digitalization And Challenges Of Implemented Central Bank Digital Currencies (Cbdcs)
    Recent Comments

      Type above and press Enter to search. Press Esc to cancel.