Pages: 45-52
Introduction. In a world subject to a continuous process of globalisation, the concept of cross-cultural is frequently encountered in all fields of activity and at all levels. This is the reason why I undertook to approach such issue, not in its generic meaning, but customised for the leadership pattern.
Aim of the study. The present paper is meant to outline the positive effects that diversity may have on any organisation, subject to the condition that the said diversity be appropriately managed. As the leader is a person who, by power of example, makes other people adopting a similar attitude, the actions of the same oriented towards the fructification of the advantages of a cross-cultural environment, which are depicted in this study, are not only directly, but also indirectly, by synergy, impacting, in a positive way, on the organisation. Innovation, performance, competitive advantage and reputation are just some of the outcomes of finding unity in diversity.
Keywords: leadership, cross-cultural approach, globalisation, unity in diversity, competitive advantage
JEL Classification: M12, M14, M54
