Pages: 68-78
Introduction. This paper examines the Volkswagen Group’s strategy actions in the European automotive sector amid regulatory changes, customer movements, and the aftermath of the “Dieselgate” incident. Using a combination of qualitative and quantitative approaches, it investigates Volkswagen’s organizational structure, conducts a SWOT analysis, and develops a SMART goal targeted at restoring market trust and increasing environmental credibility.
Aim of the study. The suggested approach prioritizes electric car adoption, pollution reduction, and open communication. Stakeholder involvement is addressed using an Influence-Interest Matrix, which emphasizes cooperation. The report finishes with an implementation Gantt chart that underscores the necessity for agility and cooperation in Volkswagen’s desire of European sustainable mobility leadership.
