Pages: 93-99
Introduction.
The purpose of this paper is to summarise, analyse and explain the concept of strategic alliances, as elaborated by Rosabeth M. Kanter holder of the Ernest L. Arbuckle Professorship at Harvard Business School, in her 1994 article for Harvard Business Review “Collaborative Advantage: The Art of Alliances”. In addition to Kanter’s article, we will be using as reference on the topic some write-ups that analyse the real-world phenomena of strategic alliances on business development and the likelihood of successful alliances, namely “Strategic alliances: the silver bullet to recover and thrive in the new normal” by Deloitte “Why Strategic Alliances Fail: New CMO Council Report” by Kimberly A. Whitler from Forbes.
Aim of the study. We will be summarising these works and deciding whether they make a good case for strategic alliances or not, then conclude with our own thoughts on the concepts approached by these articles.
