Author: Alexandru Paru
Pages: 100-115 Introduction. This article examines the strategic integration of Information and Communication Technology (ICT) within organizational processes, focusing on the implications for strategic management and operational efficiency. Aim of the study. Through an empirical survey and the application of well-established theoretical models such as the Diffusion of Innovation (DOI), Technology-Organization-Environment (TOE), and the Technology Acceptance Model (TAM), the research validates the critical role of strategic clarity in the effective adoption and utilization of ICT. Data collected from a variety of organizations indicate that clear ICT strategies are strongly correlated with enhanced market competitiveness and operational efficiencies. Furthermore, the study…
Pages: 80-99 Introduction. This article conducts a systematic literature review to explore the evolution of motivational strategies in response to the emerging workforce dynamics, particularly with the integration of Generation Z into the global labor market. It examines how intrinsic and extrinsic motivational factors are perceived across different generational cohorts, with a focus on the unique attributes and expectations of Generation Z. The study highlights the necessity of adapting workplace motivational practices to accommodate generational differences and the increasing importance of flexibility, technological proficiency, and meaningful work in motivation strategies. It also discusses the influence of cultural and individual diversity…
Pages: 45-57Introduction. This paper examines the importance of risk management within small and medium-sized enterprises (SMEs) and investigates the specific situation in Romania. SMEs represent a vital component of the European economy, making significant contributions to the generated value added and beyond. Effective risk management is essential for the survival and success of these enterprises. A correct understanding of the context, without actually facing the same challenges, is particularly important for guiding and advising other entrepreneurs.Aim of the study. This paper aims to highlight a few models of organizational culture, approaches, features, characteristics and implementation strategies. At the same time,…
Pages: 33-44 Introduction. This paper examines Small and Medium-sized Enterprises (SMEs) in the dynamic context marked by the Fourth Industrial Revolution, the conflict in Ukraine, and, particularly, the COVID-19 pandemic. The study highlights the measures taken in various countries to support their economies, with a specific focus on SMEs. Moreover, the paper emphasizes the significance of female entrepreneurship in the Romanian economy, both in general and in the current context. Research indicates that female entrepreneurship can bring greater value to the labor market and contribute to diversity and innovation. Aim of the study. The research methodology adopts a descriptive approach…