Pages: 63-82
Introduction. Although tobacco products and tobacco crelated products have been described in numerous occasions by different worldwide known researchers, health specialists, political and public figures, as well as health associations as being extremely dangerous and harmful for individuals’ heath (being reported that “smoking causes many kinds of cancer, heart disease and respiratory illnesses which are fatal for many sufferers”), due to the physiologically and psychologically addictive nature (and not only) of their key ingredients (among which especially nicotine, which according to the specialists can be associated more with the effects induced by “heroin and cocaine – rather than shopping, chocolate or the Internet”), the tobacco industry seems to flourish year by year, although “it never claimed any health benefits”, gaining more and more market share and brand share by attracting more and more customers.
Aim of the study. This paper aims to addresses the following key aspects: first of all, the article is keen on providing an answer to the following question: “What is the place of the tobacco market and tobacco companies worldwide?” in order to show the importance of tobacco and tobacco related products worldwide and to stress the importance of this continuously growing market worldwide (despite its controversial nature); second of all, this paper is focused on providing an answer to the following question: “What is the evolution of the land devoted to growing tobacco and its importance for the tobacco companies worldwide?” in order to show connection that exists between the following elements: the land devoted to growing tobacco has known a continuous growth between 2000 and 2012 (and, of course, until today), due to the role played by tobacco and tobacco related products in the lives of the consumers worldwide; the tobacco companies become more and more powerful and more and more reach with each year; the lands devoted to growing tobacco are especially found in less developed countries and statistics have shown that a significant number of children are used in the tobacco industry; third of all, this work focuses itself on providing an answer to the following question: “Which are the biggest tobacco companies in the world?” in order to present the world’s tobacco industry leaders, as well as the latest trends and future predictions concerning this strong and competitive industry; and fourth of all, this research paper intends to provide an answer to the following question: “What are the latest tobacco market trends and hidden opportunities in Romania?” in order to show the latest tobacco market trends and hidden opportunities in Romania.
Keywords: tobacco market, tobacco companies’ worldwide, growing tobacco, tobacco related products, enterprise value, nicotine and tar addiction, market trends, market share, product revenue, profit, brand, hidden opportunities, sustainable economic growth, waste, Romania’s situation.
JEL Classification: D40, L66, Q18, P45, I00, O00
