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    Home»2019»The Main Objectives Of Mass Media Industry Management In The Current Context Of The Romanian Market
    2019

    The Main Objectives Of Mass Media Industry Management In The Current Context Of The Romanian Market

    Florentina-Mirela Marinescu (Dragnea)By Florentina-Mirela Marinescu (Dragnea)April 9, 2021Updated:October 14, 2021No Comments1 Min Read
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     Pages: 7-16

    Introduction. All media companies face the issue of dramatic market changes and consumers’ habits. The new technologies, the competition represented by the e-commerce companies and the huge number of nonjournalists content producers have major impact on the mass media industry. Strategies and business models must led to the best use of resources, keeping the constant market shares, and thus increasing profitability. Flexible strategies, market knowledge, loyal readership, the ability to innovate and adaptability to change are the elements that prepare businesses for an era of personalized information, as mass-media are ones of the few industries whose products are exclusively intangible-conceptual and non-material.

    Aim of the study. The economic goals that media industry management needs to achieve are as important as the responsibility towards society and customers. The major focus of mass media management is finding the model to ensure the optimal balance between the costs involved by producing quality content, gaining trust and readership loyalty, managing digital and technology successfully as mandatory elements for revenue growth and business stability.

    Keywords: management objectives, advertising market, readership, audience measurement

    JEL Classification: M10, M20, L29

    Full text sources
    advertising market audience measurement management objectives readership
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    Florentina-Mirela Marinescu (Dragnea)

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