Manager Journal
    Facebook Twitter Instagram
    Manager Journal Manager Journal
    • Home
    • Archive
      • 2025
        • 2025, Vol. 41, Issue 1, May
        • 2025, Vol. 42, Issue 2, December
      • 2024
        • 2024, Vol. 39, Issue 1, May
        • 2024, Vol. 40, Issue 2, December
      • 2023
        • 2023, Vol. 37, Issue 1, May
        • 2023, Vol. 38, Issue 2, December
      • 2022
        • 2022, Vol. 35, Issue 1, May
        • 2022, Vol. 36, Issue 2, December
      • 2021
        • 2021, Vol. 33, Issue 1, May
        • 2021, Vol. 34, Issue 2, December
      • 2020
        • 2020, Vol. 31, Issue 1, May
        • 2020, Vol. 32, Issue 2, December
      • 2005-2019
        • 2019
          • 2019, Vol. 29, Issue 1, May
          • 2019, Vol. 30, Issue 2, December
        • 2018
          • 2018, Vol. 27, Issue 1, May
          • 2018, Vol. 28, Issue 2, December
        • 2017
          • 2017, Vol. 25, Issue 1, May
          • 2017, Vol. 26, Issue 2, December
        • 2016
          • 2016, Vol. 23, Issue 1, May
          • 2016, Vol. 24, Issue 2, December
        • 2015
          • 2015, Vol. 21, Issue 1, May
          • 2015, Vol. 22, Issue 2, December
        • 2014
          • 2014, Vol. 19, Issue 1, May
          • 2014, Vol. 20, Issue 2, December
    • Our Authors
    • Journal Information
      • Authors Guidelines
      • Open Acces
      • Indexing
      • Aims and scope
      • Editorial Board
      • Activity Report
    • Submit a manuscript
    Manager Journal
    Home»2019»Leading Cultural Change in the Newspaper Industry: How Jeff Bezos saved The Washington Post
    2019

    Leading Cultural Change in the Newspaper Industry: How Jeff Bezos saved The Washington Post

    Johanna BurfeindBy Johanna BurfeindApril 9, 2021Updated:October 14, 2021No Comments2 Mins Read

     Pages: 125-138

    Introduction. This article deals with the phenomenon of change leadership in the newspaper industry. Many traditional and long-established print newspapers find themselves in a crisis-like situation because the demand in print newspapers is decreasing continuously while digital news content is strongly on the rise. Although the financial situation of many newspapers calls for a change that embraces digital opportunities, many businesses are unable to adapt owing to path dependence and inertia. Large parts of organizational culture in the traditional print industry are not open-minded towards digital evolvement.

    Aim of the study. The aim of this article is to analyze the successful change leadership of Jeff Bezos at The Washington Post since his takeover in 2013 in order to find implications for other newspaper businesses that find themselves in a similar situation of digital inertia. The adopted research method is the case study approach by analyzing secondary data: Various qualitative sources (e.g. newspaper articles or research papers) regarding the case of the Washington Post are put into the theoretical context of change leadership. The key results implicate that Bezos was able to save the company from a financial downward spiral by setting a strong and motivating vision that focused on digital performance, changing workplace structures and incentive systems, hiring technological affine employees and fostering digital experimentation. A change in the culture was, however, only possible because Bezos found the right balance between introducing new and keeping traditional values to not overstrain the employee’s change ability.

    Keywords: newspaper industry, Jeff Bezos, The Washington Post, change leadership, cultural change

    JEL Classification: L82

    Full text sources
    change leadership cultural change Jeff Bezos newspaper industry The Washington Post
    Johanna Burfeind

    Related Posts

    A view on transformational leadership: The case of Jeff Bezos

    April 11, 2021

    The Distinct Evolution of Crowdfunding Strategies in Asian Countries

    April 9, 2021

    The Success of the Freemium Business Model. How Riot Games flourishes with a free to play game.

    April 9, 2021

    Competitive Cooperation – Market Development Instrument

    April 9, 2021
    Add A Comment

    Leave A Reply Cancel Reply

    Recent Posts
    • Fiscal Challenges in Public Debt Management – a Romanian Perspective
    • Ethical Marketing In The Ai Era – A Strategic Necessity For Modern Companies
    • Review of Informality and Housing using Science Mapping Review Methodology: A Bibliometric Analysis.
    • Cultural effects over turnover intentions
    • Bank Digitalization And Challenges Of Implemented Central Bank Digital Currencies (Cbdcs)
    Recent Comments

      Type above and press Enter to search. Press Esc to cancel.