Introduction. The essential information relating to the work that the authorities regulating competition carries out in an economic sector, particularly when talking about the protection of economic actors against anti-competitive behaviours and making sure that they, as well as the consumers can benefit from a fully open internal market facilitate the collaboration of national competition authorities that become vectors of market development policies. In the context of a market-oriented policy, it is very important to strengthen the position of manufacturers in the product supply chain. We must highlight how legislation in the analysed field and in competition law is compatible with a view to achieving fairer and more efficient results for both producers and consumers. The superior satisfaction of consumers’ interests aims to develop a market for products or services that offer facilities to both manufacturers and consumers. The approach in terms of competitive cooperation specific to the theory of games, emphasizes the benefits of companies that are actively involved in influencing the market, in creating an environment where the end result contributes to increasing profitability of the economic operators and in achieving certain benefits for consumers.
Aim of the study. The paper briefly presents several theoretical aspects specific to the concept of competitive cooperation accompanied by relevant examples.
Keywords: cooperation, competition, business development, added value.