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    Manager Journal
    Home»2014»The Power of Oratory in Modern Leadership
    2014

    The Power of Oratory in Modern Leadership

    Petru Ionescu-CaibuleaBy Petru Ionescu-CaibuleaApril 30, 2021Updated:November 1, 2021No Comments1 Min Read

     Pages: 132-138

    Introduction. Today, more than ever before, modern leadership calls for a greater interest in message composing and conveying from the perspective of persuasive communication. High performance requires varied, extensively elaborated capacities used with maximum impact at the proper moment.

    Aim of the study. This paper aims to highlight that now when the communication means are rather developed and varied and quite easily accessible by anybody, besides the other capacities a real leader should feature, oratory or the art of (public) speaking takes its place back and redefines its part in relation to these modern means of conveying messages precisely by recurring to the ”human” essence of the communication relation. Amid the hundreds, thousands of electronic messages, face-to-face interaction fetches that bundle of feelings and emotions the bits and hertz still fail to convey.

    Keywords: Oratory, Leadership, Persuasive communication, Motivation, Empathy, Public speaking, Efficiency, Rhetoric, Expressivity

    Full text sources
    efficiency Empathy Expressivity leadership Motivation Oratory Persuasive communication Public speaking Rhetoric
    Petru Ionescu-Caibulea

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