Introduction. The term ‘sport marketing’ was first used in the United States by the Advertising Age in 1978. Since then it has been used to describe a variety of activities associated with sport promotion. People tend to define marketing in terms of their experiences, instead of recognizing one of the most important roles of marketing—carrying out the mission of an organization.
Aim of the study. In many segments of the sport industry, sport marketers are pressured to increase their product sales to generate increased revenues for their organizations. This pressure poses a challenge. Because sport marketers are involved in persuading consumers to buy, they run the risk of exaggerating or misrepresenting their products in an effort to sell them. Today, and in the future, sport marketers should recognize this risk and monitor their marketing strategies to ensure that they communicate honest images and messages about their products that are consistent with the core values of their organizations. A marketing program is not delivered in isolation of the organization-wide planning process. In normal circumstances, the marketing planning process must reflect the overall plans for the organization.
Keywords: sport marketing, strategy, marketing program, planning process
JEL Classification: M31
Introduction. Organizations achieve their goals by implementing effective competitive strategies managing to maintain their market position. In order to achieve tactical and strategic objectives on a short and long term basis, an organization must face the challenges coming from the environment in which it operates, the permanent need being that of adjusting the activity according to dynamic environmental trends characteristic to the current stage.
Aim of the study. By implementing effective marketing strategies organizations can achieve their strategic objectives and be competitive. The main objectives of the study are: 1). presentation of the main characteristics that define market strategy in the context of political marketing; 2). analysis of the competitive strategies according to the position held by an organization on the market; 3). presentation of the main trends of competitive environment in the contemporary business context. To obtain the vote of the electorate political parties apply specific competitive strategies according to the position they hold on the market. Electoral success depends largely on how political parties (or candidates) manage to gain the voters’ trust by using effective strategies in order to improve and maintain their position on the market over a long period of time.
Keywords: strategy, political marketing, competitiveness
JEL Classification: M31
Introduction. In the age of uncertainty change represents one of the most important challenges for all types of organizations. Changeability constitutes today a key competitiveness factor for any company.
Aim of the study. The aim of our paper is to show that strategy and change are two related concepts in the business literature. The methodological approach is literature review. As companies around the world are facing hyper-competition in all industries and markets, they often initiate strategic changes in order to improve their competitiveness.
Keywords: strategy, change, strategic change, company, competitiveness
JEL Classification: L1, M1
Introduction. Competent and proficient leadership are required from those who will be dedicated to establish, install and administer this strategy. Leaders are required to set an Example and should wish to become Role Models. Since they are very crucial and essential for moving people leaders should permanently improve and expand their personal communicating talent and their ability to inspire other people.
Aim of the study. The article defines and describes what are Strategy and leadership. It further explains that since the World configuration is uncertain and it changes even during these days, a new socio-economic strategy is required. The failure of both the traditional ideologies, Socialism and Capitalism, to provide a satisfactory prognosis induces, the Author to offer his Social-capitalism concept. The given prognosis combines the positive features of each of the two older views and offers a strategy working on a balanced and comprehensive mode of operation.
Keywords: strategy, comprehensive & integrative approach, balanced & complementary concept, inspiring & competent leadership
Introduction. EU’ s 2020 strategy is to integrate creativity, innovation and entrepreneurship in the school curriculum by proposing a set of actions implying all students in entrepreneurial activity with a view to devoping theirs skills needed in business market. Governments should revise the legislation in force by eliminating existing administrative barriers and supporting entrepreneurs in crucial stages of the life cycle of a business; The links between schools, universities and business area should be strengthened in oreder to achieve aims proposed by EU’ s 2020 strategy.
Aim of the study. This paper aims to highlight that entrepreneurial education has an important role in the educational system, having a strong applicative character, as it does emphasize the size of the student’s personality formation act. The purpose of the entrepreneurial education is to promote students’ innovation spirit.
Keywords: strategy, entrepreneurship, students, education, business market, economic growth, market dynamics.
JEL Classification: A2, A3, M1.