Author: Gabriela Andrișan

Pages: 69-76 Introduction. Corporations, according to available strategy literature, have developed a distinct top-tobottom style of communication. This has made it harder for companies to build a feasible strategic path that will result in success. We have only seen more open internal communication in the last few decades, which has resulted in an increase in efficiency. As a result, establishing the optimal strategic plan for achieving the objectives and goals requires a delicate balancing act between the corporation’s and businesses’ strategic objectives. Aim of the study. The article suggests to define this same association between corporate and business strategies in…

Pages: 7-15 Introduction. Nowadays, organizations are required to acknowledge that their survival is no longer depending only on shareholders, but also on other stakeholders. Companies must identify all the legitimate parties of interest and manage them properly. Corporate social responsibility (CSR) has proven to be an efficient tool that can be used in this regard, aiming to balance efficiently the interest of the economic entity and its stakeholders. Aim of the study. The paper intends to provide a comprehensive framework of how corporate social responsability can be integrated in the management principles of stakeholders. The research methodology was based on…

Introduction. In today’s society, in order to be a successful entrepreneur you must be able to adapt to the ever-changing market conditions. To do this, it is important to be able to utilize your resources to their maximum potential so as to gain the best results possible. As such, it is important for an entrepreneur to have very good leadership skills in order to mobilize his team to achieve the vision of the company.

Aim of the study. The aim of this paper is to highlight the importance of leadership for organizational success in nowadays business environment. In particular, the paper focuses on the transformational style of leadership employed by famous entrepreneur Jeff Bezos that has managed to grow Amazon to the point that it is considered the biggest online retailer in the world. The methodology used is qualitative and is based on the research of secondary sources such as articles, books and interviews. The findings show that transformational leadership is a key solution that fits the needs of companies finding themselves having not only to strive to survive, but to flourish in this fast-paced, ever-changing environment of the business world.
Keywords: leadership, transformational leadership, Jeff Bezos, Amazon
JEL Classification: F00, F23, L81