Pages: 69-76
Introduction. Corporations, according to available strategy literature, have developed a distinct top-tobottom style of communication. This has made it harder for companies to build a feasible strategic path that will result in success. We have only seen more open internal communication in the last few decades, which has resulted in an increase in efficiency. As a result, establishing the optimal strategic plan for achieving the objectives and goals requires a delicate balancing act between the corporation’s and businesses’ strategic objectives.
Aim of the study. The article suggests to define this same association between corporate and business strategies in order to obtain a good understanding of what needs to be done to ensure greater success. The existing literature review aided in the development of a more complete understanding of the topic, while still leaving possibilities for extra research.
