Exploring Generation Z’s Vision of the Ideal Employer

Introduction. This research delves into the contemporary and engaging topic of “The Ideal Employer Profile from Generation Z’s Perspective,” exploring key facets that define the expectations and needs of this generation in the workforce. Through an in-depth analysis of Generation Z, known for their digital prowess and creative aptitude, this study sheds light on their distinct preferences shaped by the digital era. The research adopts a mixed-methods approach, integrating empirical findings with a review of existing literature to draw connections between Generation Z’s workplace expectations and broader trends in human resources management, organizational culture, and technology adoption. The findings underscore the significance of communication, listening, and creativity as crucial attributes of the ideal employer, aligning with Generation Z’s desire for a flexible, dynamic, and supportive work environment. Emotional intelligence emerged as a paramount quality, reflecting the generation’s emphasis on empathy, understanding, and effective emotion management within professional settings. The study also reveals a balanced valuation of financial and non-financial benefits, highlighting the importance of comprehensive benefit packages in attracting and retaining young talent. Moreover, the research challenges traditional recruitment methods, suggesting a preference for innovative approaches that leverage technology to showcase candidates’ skills and personality more effectively. This inclination towards digital solutions extends to workplace practices, where Generation Z expects employers to demonstrate adaptability and innovation.

Aim of the study. The study provides a nuanced portrait of the ideal employer according to Generation Z, combining essential skills, emotional intelligence, a mix of benefits, and a tech-savvy approach to recruitment and workplace design. These insights offer valuable guidance for organizations looking to align their practices with the expectations of the upcoming workforce, facilitating the creation of an attractive and conducive work environment for Generation Z employees.