Introduction. Today is obvious that online users tend to have similar attitude when they use Internet services. Based on the devices they use (computers, laptops, tablets and smartphones) we can extrapolate some behavior that is common to all people.
Aim of the study. The main purpose of the paper is to illustrate how an average internet consumer is to be provided with information that is most of the time generated only to him. In the era of WEB 3.0, where some decisions are performed by software, information is generated based on some very strict rules about a certain user.
Keywords: Influencing online user behavior, WEB 3.0