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    Manager Journal
    Home»2019»Social Media and Destination Marketing: Today Advancements for Tourism Future
    2019

    Social Media and Destination Marketing: Today Advancements for Tourism Future

    Camelia SurugiuBy Camelia SurugiuApril 9, 2021Updated:October 14, 2021No Comments1 Min Read

     Pages: 83-90

    Introduction. The development of information and communication technology has a significant impact on marketing strategies implemented by economic operators and decision makers . Tourists may change their way of accessing information, planning holidays or/and their tourism consumption patterns, but they can influence the behaviour of other consumers by sharing experiences. Social media platforms allow them to communicate these experiences. Based on this information, the travel planning process is facilitated. 

    Aim of the study. This paper presents features of the social media channels, and the importance of social media in the tourism industry is underlined.

    Keywords: social media, tourism, destination marketing

    JEL Classification: L83, L86

    Full text sources
    destination marketing social media tourism
    Camelia Surugiu

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