Browsing: social media

Introduction. The term ‘leadership’ is used referring to inter- or intra-group communication. Strictly speaking, its meaning is to influence communication. Fundamentally, leadership and influence are synonymous. In this perspective, we start from the principle that in any group – regardless of structure or number – individuals interact in pursuit of a common goal, whether it is inside or outside group, referring to publicor private interests, shaped or diffused. The leadership designated as “the ability of a leader, driving a framework to determine a group of people to work with it in achieving a goal based on their strong involvement”.

Aim of the study. This paper aims to identify and analyze the extent to which new media have penetrated the Romanian organizations’ internal communication and have influenced the leadership. We intend also to consider how social media becomes a tool for organizational communication and contributes to the creation of a new kind of leadership associated with open communication. We start from the premise that new media and social media can contribute to the leader’s mission to create around him a vision and makes others to share this vision. In terms of open communication, the external image of organization reflects, in part, leadership practices within the organization. It is about the exercise of the shared collective leadership that should strengthen the organization position.
Keywords: Leadership, new media, social media, open communication, shared information
JEL Classification: O15

Introduction. The objective considered in the research undertaken by the authors is the investigation of students from the Faculty of Public Administration and Business at the University of Bucharest on how to use e-commerce platforms during the SARS-CoV-2 pandemic crisis in 2020 from Romania. The analytical approaches focused on the frequency of use of e-commerce platforms during this period, but also compared to previous periods, the ways of accessing these platforms, the categories of products and services purchased, the typology of problems encountered in accessing and using, as well as methods of payment and delivery most frequently used.

Aim of the study. The analysis was based on a research methodology, both quantitative and qualitative, on the conditions and factors that determined the developments regarding the use of e-commerce platforms by students. The quantitative research was based on the analysis of a questionnaire containing 19 questions on the characteristics and determinants of the use of e-commerce platforms in 2020 by students. Qualitative research explores how the determinants of e-commerce use are placed in the context of the SARS-COV-2 pandemic crisis in Romania. The results of the present study highlight the leading factors that influence students’ purchases based on accessing e-commerce platforms, as well as the elements that could determine the increase in traffic within them.
Keywords: E-commerce, SARS-COV-2 pandemic, Social Media, security of payments, delivery methods
JEL Classification: C15, C51, D91, F14, M2

Introduction. The development of information and communication technology has a significant impact on marketing strategies implemented by economic operators and decision makers . Tourists may change their way of accessing information, planning holidays or/and their tourism consumption patterns, but they can influence the behaviour of other consumers by sharing experiences. Social media platforms allow them to communicate these experiences. Based on this information, the travel planning process is facilitated.

Aim of the study. This paper presents features of the social media channels, and the importance of social media in the tourism industry is underlined.
Keywords: social media, tourism, destination marketing
JEL Classification: L83, L86