Introduction. Ecotourism has generated great interest from governments, tourism enterprises, tourists, conservation groups, the private sector and other stakeholders. This interest is generated from more vantage that ecotourism has, it generates profit (company, restaurant, etc…) without destroy the quality of the environment, in fact, it contributes to the conservation and protection of natural ecosystems and the socio-economic development, maintenance and enhancement of the traditions and culture of local people. Ecotourism has disadvantages, too. It is lived on the nature and the use it for realize the ecotourism, but using it that ruin herself.
Aim of the study. Ecotourism is small-scale tourism that visits areas of exceptional natural and cultural interests in a manner that: (1) protects the nature; (2) preserves the culture; (3) enhances the local economy; and (4) educates the tourists.
Keywords: Ecotourism, protected area, development, tourism, stakeholder, community local.
JEL Classification: N00, O10, O13, Q00, Q01, Q56
Introduction. Recent research on highlighting the influence of tourism on the economies, societies and culture of various countries stipulate that it should be encouraged, even if there are notices some cases which result in the exploitation by rich countries, issuing tourist resources of the receiving countries, thus claiming a review of the terms to perform the tourist exchanges. At the level of the economy of a country, the effects of tourism are analyzed in general, starting from their connection with the objectives of the entire economic system. The interdependence between the development of the tourism and the economic growth is natural as it triggers the demand for goods and services which would not have been produced or delivered otherwise.
Aim of the study. The authors aim in this paper to identify the possibilities to improve the tourist activity by measuring indicators.
Keywords: entrepreneurship, tourism
Introduction. The development of information and communication technology has a significant impact on marketing strategies implemented by economic operators and decision makers . Tourists may change their way of accessing information, planning holidays or/and their tourism consumption patterns, but they can influence the behaviour of other consumers by sharing experiences. Social media platforms allow them to communicate these experiences. Based on this information, the travel planning process is facilitated.
Aim of the study. This paper presents features of the social media channels, and the importance of social media in the tourism industry is underlined.
Keywords: social media, tourism, destination marketing
JEL Classification: L83, L86