Browsing: 2016

Introduction. Individuals acquire abilities and knowledge thanks to the education system and these are further used on the labour market, but the main purpose of education is to contribute to the individuals’ intellectual development, to their creative spirit as well as their sense of responsibility, so that the higher education graduates become increasingly more capable of improving their quality of life and ensuring a decent future by making use of the knowledge gained during study years in their work.

Aim of the study. This paper tackles the problem of personal investment in education from the perspective of academic marketing, while the conclusions reflect the importance of personal investment in education to obtain benefits at individual, organizational and social levels on a competitive and globalized market, but also the major role of academic marketing in orienting higher education institutions towards consumers.
Keywords: personal investment in education, academic marketing, benefits.
Jel Classification: M31, I23, I26

Introduction. In a contemporary context, the role of political marketing is essential in promoting a candidate, a political party or the political projects. Also, political marketing is a tool by means of which one can mobilize all resources in order to fully meet the voters’ needs and wishes.

Aim of the study. The main objectives of the study are: 1).presenting the political leader’s personality and its importance; 2). theoretical issues regarding the main endogenous and exogenous influences on voters’ behaviour in granting a vote to a political leader; 3). a representative model of the influence of endogenous and exogenous factors on the voters’ behaviour in an electoral context; 4). determining sample size and choosing sampling method; 5). analysis and interpretation of survey data. A set of themes and policies used by a candidate in a campaign that can influence the voters’ behaviour are presented in this study.
Keywords: political marketing, political leader, personality, voters’ behavior, emotional intelligence
JEL Classification: M31

Introduction. Nowadays, leadership as a managerialand and organizational process influences the activity at the organizational level. Obtaining performance at the organizational level is also influenced by the way in which the most participative leadership style is applied in order to create a close cooperation between leaders and subordinates.

Aim of the study. The main objectives of the study are: 1). explaining the role of the organization as a complex system in a contemporary context; 2). presenting the importance of applying effective leadership in economic organizations; 3). presenting new trends of today’s leadership. That leader who is applying effective strategies, adequate for a participative leadership can get the expected results. He/she has to mobilize his/her team to work towards achieving the goals established. Successful leaders are those who “feel” their team and who are emotionally involved in activities because emotions are the ”source of success”.
Keywords: leadership,emotional intelligence, economic organizations, management, efficient leaders
JEL Classification: M31

Introduction. Currently, the industry is a very important economic branch because the industrial products have a high share in the total final and intermediate consumption. Apart from the positive effects on the global consumption, the industrial activities have some negative economic and social effects and also on the environment. The sustainable management in industry should increase efficiency and reduce waste, should find new production methods so that the economic growth can be made with fewer natural resources, fewer materials – especially the rare ones, with less energy consumption from traditional resources and with more efficient technologies, with less negative effects on the human health and on the environment.

Aim of the study. The transition to a greener industry is an important issue for all the national economies and it is very important to adapt the legislation to the new trends and standards, to adopt new payment schemes, grants and green funds schemes, so as to encourage the industrial enterprises to increase the efficiency of the total resources consumption, to make the transition to greener activities, to use more green capital inputs, to produce more green products, to increase the collaboration with the public and the private sector.
Keywords: sustainable management, metallurgy, steel industry, industrial policies, energy consumption, greenhouse gases.
JEL Classification: A12, D24, D62, F18, L52, L61, L72, M21, O10, Q25, Q42, Q52, Q57

Introduction. Globalization brings pressure on tourism businesses who now must develop in a more complex environment. In this framework, there is a need for a new vision, new tools for businesses to manage various aspects of the economic life.

Aim of the study. The companies must consider some changes in the way they operate, to better understand all stakeholders, the local communities and the influences from the world economy.
Keywords: tourism supply, tourism demand, business management, globalization, Romania
JEL Classification: L83, M10, Z32

Introduction. Institutional management in fighting against undeclared work. Considerations on some selections from notable studies in the matter.The European Commission had made some research on the undeclared work, focusing on the forms and on the tools that national institutions could or should use to fight efficiently against this phenomenon. According to some research made by European Commission1, “undeclared work may come in different forms. The most common type is work carried out in a formal undertaking, partially or fully undeclared. Partially undeclared work is sometimes also called “under-declared work”, “envelope wages” or “cash-in-hand”.

Aim of the study. In the research that aims to analyze the institutional management of the fight against undeclared work, first we must see some selections of notable studies made by important bodies and organizations. The role of the European Commission and the International Labour Organization in the research is important; what those institutions were released in the matter has strong impact on national policies and also in the targets that management of the national authorities is considering to implement.
Keywords: institutional management, undeclared work, labour administration

Introduction. In the current European context, the development of the renewable energy sector stays under the sign of the subsidies from the state. The renewable energy sector is developing fast, but needs subsidies to be competitive. The renewable technology is not mature enough and cannot compete with the classic power plants technology based on fossil fuel. The European energy sector is in a process of restructuring aiming to a carbon free and clean energy. The energy transition aims to reduce the greenhouse emission in order to limit the global warming to maximum 2°C until 2030. As part of the European Union, Romania has a role in the battle with decarbonazition and has to participate to the reduction of greenhouse emissions by contributing at the European Energy Union common targets.

Aim of the study. The management process has to be developed by the government. The state policy implementation involves a laborious undertaking planning objectives in the context of available technologies and energy market competition accentuation.
Keywords: state policy, energy security, energy union, renewable energy, greenhouse emission, energy security risks, green certificate scheme.
JEL Classification: Q21, Q28, Q54, M38

Introduction. As tools through which the European Commission acts to eliminate economic and social disparities between regions, the structural and Cohesion Funds (SCF) are designed to achieve economic and social cohesion with other Member countries of the European Union, having thus a vital importance for each country. Although we are already in the period of postaccession financial allocation, Romania still faces difficulties in the process of absorption of EU funds. At this point, the needs of modernization and infrastructure development are becoming more and more acute, making mandatory the absorption of structural funds. However, we are already close to the middle of the period 2014-2020 financial allocation and the majority of funding have just launched the call for proposals. The national energy system, like all infrastructure systems in our country, has an acute need for financing, especially as regards the technological modernization of transport and energy production. Our country needs an integrated strategy on economic absorption in interinstitutional levels but especially increasing the prevention capacity of the system that will help to avoid financial corrections and projects. Among the measures to be taken at the governmental level in order to improve the absorption of European funds include the simplification of working models, calls for projects and efficient organization of staff.

Aim of the study. This paper objective is to analyse the effects and efficiency of the policy of the structural funds in the field of energy and to identify measures needed to increase its capacity to absorb these funds.
Keywords: structural funds, energy sector, absorption of European funds, modernization, infrastructure development
JEL Classification: G23, Q48, P18

Introduction. The existence of information asymmetry often makes the uninformed buyer bear some additional costs. It is a situation where one must act and be aware that there may be valuable information and additional documentation which might reduce costs. Therefore, it is useful to analyse the relationship between information asymmetry and economic growth, especially as one of the perverse effects of information asymmetry is that there is not a clear obligation of the seller to voluntarily offer complete information, but on the other hand, he or she is obliged to correctly answer all questions.

Aim of the study. The paper highlights the fact that the market analysis is not fully based on information asymmetry, a concept highlighted by the theory developed in the 70’s by G. Akerlof, Spence M., J. Stiglitz. Information asymmetry can often lead to negative effects on unfair competition and sustainable economic growth.
Keywords: asymmetric information; sustainable growth; degree of operational leverage.

Introduction. The globalization of the world economy has created great opportunities for countries, one of them being that of attracting foreign investments. They play a key role in global business, being a fundamental part of the economic system and its development. Despite the fact that the debate over FDIs varies from opinions that claim that they substitute internal investments and they expatriate a great deal of the capital at the disadvantage of the host country to opinions that argue in favor of the benefits of FDIs for host countries, increased efforts to attract FDIs by national economies can be noticed. With this in mind, this paper analyses the strategic of preferences of foreign investors when choosing a new market and tries to establish a set of criteria that represent the main attraction characteristics when the decision to invest is made.

Aim of the study. The paper explains, at first, concepts such as strategic management, the strategies of entering a foreign market and the foreign direct investments, and then correlates these concepts in order to highlight the factors that contribute to the making of an investment decision and the ways through which foreign capital can be introduced on a new market. And last but not least, we made an analysis of the foreign capital flows in Romania, highlighting the advantages and disadvantages that the Romanian economy presents for potential investors interested in this country.
Keywords: foreign direct investment, foreign market, investment decision, strategic management, international investment
JEL Classification: F21, F23, D81