Author: Eleonora Gabriela Conțu

Introduction. In a contemporary context, the role of political marketing is essential in promoting a candidate, a political party or the political projects. Also, political marketing is a tool by means of which one can mobilize all resources in order to fully meet the voters’ needs and wishes.

Aim of the study. The main objectives of the study are: 1).presenting the political leader’s personality and its importance; 2). theoretical issues regarding the main endogenous and exogenous influences on voters’ behaviour in granting a vote to a political leader; 3). a representative model of the influence of endogenous and exogenous factors on the voters’ behaviour in an electoral context; 4). determining sample size and choosing sampling method; 5). analysis and interpretation of survey data. A set of themes and policies used by a candidate in a campaign that can influence the voters’ behaviour are presented in this study.
Keywords: political marketing, political leader, personality, voters’ behavior, emotional intelligence
JEL Classification: M31

Introduction. Nowadays, leadership as a managerialand and organizational process influences the activity at the organizational level. Obtaining performance at the organizational level is also influenced by the way in which the most participative leadership style is applied in order to create a close cooperation between leaders and subordinates.

Aim of the study. The main objectives of the study are: 1). explaining the role of the organization as a complex system in a contemporary context; 2). presenting the importance of applying effective leadership in economic organizations; 3). presenting new trends of today’s leadership. That leader who is applying effective strategies, adequate for a participative leadership can get the expected results. He/she has to mobilize his/her team to work towards achieving the goals established. Successful leaders are those who “feel” their team and who are emotionally involved in activities because emotions are the ”source of success”.
Keywords: leadership,emotional intelligence, economic organizations, management, efficient leaders
JEL Classification: M31