Introduction. Globalization brings pressure on tourism businesses who now must develop in a more complex environment. In this framework, there is a need for a new vision, new tools for businesses to manage various aspects of the economic life.
Aim of the study. The companies must consider some changes in the way they operate, to better understand all stakeholders, the local communities and the influences from the world economy.
Keywords: tourism supply, tourism demand, business management, globalization, Romania
JEL Classification: L83, M10, Z32