Author: Ștefan Catană
Pages: 28-34Introduction. Customer experience constitutes an important concern of the top management of business organizations as it represents a prerequisite for achieving their long-term objectives. In this respect, knowing, analysing, and managing the customer experience has proved to be a highly effective tool for any company in obtaining and preserving its competitive advantage.Aim of the study. The paper aims to define the concept of customer experience from multiple perspectives and outline its main characteristics. In order to achieve the goals of the paper, the authors employed a research methodology based on collecting, analysing, and synthesizing quantitative information from numerous secondary…
Pages: 7-14Introduction. Management and marketing are the two of the most important global functions for a retail operator. Presenting the marketing strategies in retail industry is essential to understand the challenges of the competitive business environment in nowadays society.Aim of the study. The goals of this paper are to present some ofthe retail marketing strategies that influences the retail industry. The methodology was based on a quantitative research method. The paper contributes to a better understanding of retail industry and to enhance the scientific literature regarding marketing strategies in this field. Full text sources
Introduction. Leadership is as old as human civilization. The field of leadership has burgeoned since its emergence in the last century. Leadership has become a fast-growing topic of interest for both scholars and practitioners from all over the world. On the one hand, leadership is a widespread research area. On the other hand, leadership is one of the oldest practices in human history.
Aim of the study. The aims of the paper are to define the concept of leadership from a multiple perspective and to present its main characteristics. The paper demonstrates that leadership represents a complex, context-based, multifaceted, dynamic, and even an elusive concept as there is no universal definition of leadership. Also, the paper illustrates some of the main characteristics of leadership by taking into account various perspectives, theories, and paradigms.
Keywords: leadership, leadership-as-practice, leader, paradigm, theory
JEL Classification: M1, M19
Introduction. The COVID-19 pandemic affected society in general and the socio-economic environment in particular. The effects of this health crisis immediately spread to the economic and financial environment, affecting most industries.
Aim of the study. This article aims to analyze the impact of the COVID-19 pandemic in football clubs in the five most important championships in Europe. The methodology was based on a quantitative research method. The results of this analysis show that the football industry has been significantly affected, and the prices that clubs have been willing to invest in acquiring new players in 2020 have fallen dramatically compared to previous years. This paper may be useful to those who want to understand the implications of the pandemic in economics, in general, and in football, in particular.
Keywords: management, European football clubs, COVID-19 pandemic, football industry
JEL Classification: M10, M19
Introduction. In today’s society, in order to be a successful entrepreneur you must be able to adapt to the ever-changing market conditions. To do this, it is important to be able to utilize your resources to their maximum potential so as to gain the best results possible. As such, it is important for an entrepreneur to have very good leadership skills in order to mobilize his team to achieve the vision of the company.
Aim of the study. The aim of this paper is to highlight the importance of leadership for organizational success in nowadays business environment. In particular, the paper focuses on the transformational style of leadership employed by famous entrepreneur Jeff Bezos that has managed to grow Amazon to the point that it is considered the biggest online retailer in the world. The methodology used is qualitative and is based on the research of secondary sources such as articles, books and interviews. The findings show that transformational leadership is a key solution that fits the needs of companies finding themselves having not only to strive to survive, but to flourish in this fast-paced, ever-changing environment of the business world.
Keywords: leadership, transformational leadership, Jeff Bezos, Amazon
JEL Classification: F00, F23, L81
Introduction. The history of both leadership and wisdom is as old as human civilization itself. Leadership has been studied in various ways from different perspectives and in diverse contexts (because it has a significant impact on the success/failure of any organization. On its turn, the subject of wisdom has become a broader interdisciplinary matter.
Aim of the study. The aims of the paper are to define the concepts of leadership and wisdom, and to present their relationship. The research methodology is based on a quantitative method. The paper shows that leadership and wisdom are complex and multifaceted concepts, and require attention from both a theoretical and practical point of view. Also, it illustrates the relationship between the two concepts by taking into account their common elements.
Keywords: leadership, wisdom, intelligence, knowledge
JEL Classification: M1, M19
Introduction. In consumer relations, the retail companies carry out specific external marketing activities using appropriate tools: catalogues, online marketing actions, external advertising etc.
Aim of the study. The aim of this paper is to analyze the advertising catalogues from the following types of stores: proximity shops, discounters, supermarkets and hypermarkets and to identify and describe retail marketing strategies as they turned out from them. The research methodology was based on a quantitative research method. In this sense, the authors present the external marketing strategies and the company’s general strategies. Also, in retail marketing strategies, product and price strategies are essentially dependent on vendor strategies, while the business firm has more control over promotion and distribution. Following the analysis carried out, the authors conclude that in composing the mix, the trading company has total control over the combination of brands and products and low control over the product lines within the brands. The paper contributes to a better understanding of the retail marketing strategies.
Keywords: retail, company, marketing strategy, advertising catalogue, external marketing strategies, general strategies
JEL Classification: L20, M31