Retail industry – marketing strategies for the competitive business environment

Introduction. Management and marketing are the two of the most important global functions for a retail operator. Presenting the marketing strategies in retail industry is essential to understand the challenges of the competitive business environment in nowadays society.

Aim of the study. The goals of this paper are to present some of
the retail marketing strategies that influences the retail industry. The methodology was based on a quantitative research method. The paper contributes to a better understanding of retail industry and to enhance the scientific literature regarding marketing strategies in this field.