Author: Izabela-Flavia Hejja

 Pages: 78-90Introduction. With the growing awareness of the harmful effects of fast fashion, consumers are now distancing themselves from disposable fashion and turning towards second-hand options. This study aims to analyze the determinants of consumers’ intentions to purchase second-hand clothing in Romania using a model that integrates the Theory of Planned Behavior and the Theory of Consumption Values.Aim of the study. The study collected data from 496 Romanian respondents through a self-report survey and used the partial least squares path modeling (PLS-PM) technique to investigate the relationships between variables. The results indicate that attitudes, perceived behavioral control and past behavior…

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 Pages: 65-77Introduction. Materialism, a growing behavioral trend for over a century, has accelerated in recent decades. It is a major contributor to compulsive buying behavior, a surprisingly common yet under-recognized phenomenon. Despite existing research, few studies explore the combined influence of sociological, psychological, family and demographic factors. Additionally, research specific to Romania is scarce.Aim of the study. This study examines the influence of media celebrity endorsement, TV advertisement and peer group communication on materialism and its link to compulsive buying behavior among young Romanians. Using a survey adapted from established literature, data was collected from 202 university students. A combination…

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 Pages: 37-48Introduction. In recent years, there has been a considerable increase in awareness of the importance of promoting entrepreneurship to the younger generation.Aim of the study. The paper aims to analyse the effect of intellectual intelligence, emotional intelligence, spiritual intelligence and creativity on students’ entrepreneurial intention. A quantitative approach was used in the form of a survey questionnaire, which was administeredto a sample of 197 students in the Faculty of Business and Administration, University of Bucharest, Bucharest, Romania. The findings of the study showed that these cognitive and non-cognitive skills have a positive effect on students’ entrepreneurial intention. Full text…

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