Author: Camelia Surugiu
Introduction. Globalization brings pressure on tourism businesses who now must develop in a more complex environment. In this framework, there is a need for a new vision, new tools for businesses to manage various aspects of the economic life.
Aim of the study. The companies must consider some changes in the way they operate, to better understand all stakeholders, the local communities and the influences from the world economy.
Keywords: tourism supply, tourism demand, business management, globalization, Romania
JEL Classification: L83, M10, Z32
Introduction. Over time, tourism sector, at the global level, has faced a number of challenges, from high gasoline prices to war and health hazards. However, tourism is a sector which always has found ways to recover from crises. But it is a sector that cannot recover as long as the whole economy does not. Romanian tourism faces many challenges related to globalisation, a phenomenon influencing most of the world countries.
Aim of the study. Sustainable tourism development requires to consider and to adapt to various factors, with influence on destinations, businesses, and visitors. Lack of coherent policies and reforms have made their mark on the efficiency, productivity, and contribution of tourism to economic development.
Keywords: risk assessment; tourism, Romania
JEL Classification: L83, Z32
Introduction. This paper aims to identify the long-run relationships between the quality of the education system, public trust in politicians, wastefulness of government spending and tax compliance in the area of individual income taxation (taxpayer’s behaviour).
Aim of the study. Using data for Romania during 2007-2017 period, the analysis identifies a long-run relationship between the variables.
Keywords: tax policy; tax behaviour; tax compliance; cointegration; unit root; stationarity; Romania
JEL Classification: H21; H26
Social Media and Destination Marketing: Today Advancements for Tourism Future
Introduction. The development of information and communication technology has a significant impact on marketing strategies implemented by economic operators and decision makers . Tourists may change their way of accessing information, planning holidays or/and their tourism consumption patterns, but they can influence the behaviour of other consumers by sharing experiences. Social media platforms allow them to communicate these experiences. Based on this information, the travel planning process is facilitated.
Aim of the study. This paper presents features of the social media channels, and the importance of social media in the tourism industry is underlined.
Keywords: social media, tourism, destination marketing
JEL Classification: L83, L86
Regional Disparities in the Development of Small and Medium Enterprises: An Analysis of Hotels and Restaurants Sector in Romania
Introduction. SMEs are more flexible being supportive of economic growth in local communities. The expansion of SMEs in Romania has various particularities on regional level, being identified different disparities in terms of local units’ distribution and turnover creation. Still, in order for SMEs to be able to survive, various measures need to be taken by governments and support their future expansion, considering the economic, social, cultural and political context.
Aim of the study. The aim of this paper is to analyse the impact of tourism small and medium enterprises (SMEs) on economic development. Even if, SMEs are deficient in terms of skilled labour force, and finance, they have the power to generate value added, backward and forward linkages, entrepreneurship spirit, adaptation to change, with an extreme importance in long-term development and survival on a dynamic market.
Keywords: small and medium enterprises, Romania, regional disparities, economic development, turnover
JEL Classification: L83, Z32