Author: Cătălina Bonciu

Introduction. Much of the empirical research has defined creativity as an outcome, focusing on the production of new and useful ideas concerning products, services, processes and procedures. Using this definition, research has examined creative solutions to business problems, creative business strategies and creative changes in job processes.

Aim of the study. This paper provides a review of old and new research examining contextual factors that can foster or hinder creativity at the individual and organizational level. In particular, we examine the role of leadership and the use of different human resource practices for developing a work context that is supportive of creativity. In the end, we discuss practical implications for managers and highlight some directions and areas for future research.
Keywords: creativity, intrinsic motivation, risk taking, organizational climate
JEL Classification: O31, O39, M12