Author: Alexandra-Georgiana Sima

Pages: 100-115 Introduction. This article examines the strategic integration of Information and Communication Technology (ICT) within organizational processes, focusing on the implications for strategic management and operational efficiency. Aim of the study. Through an empirical survey and the application of well-established theoretical models such as the Diffusion of Innovation (DOI), Technology-Organization-Environment (TOE), and the Technology Acceptance Model (TAM), the research validates the critical role of strategic clarity in the effective adoption and utilization of ICT. Data collected from a variety of organizations indicate that clear ICT strategies are strongly correlated with enhanced market competitiveness and operational efficiencies. Furthermore, the study…

Pages: 80-99 Introduction. This article conducts a systematic literature review to explore the evolution of motivational strategies in response to the emerging workforce dynamics, particularly with the integration of Generation Z into the global labor market. It examines how intrinsic and extrinsic motivational factors are perceived across different generational cohorts, with a focus on the unique attributes and expectations of Generation Z. The study highlights the necessity of adapting workplace motivational practices to accommodate generational differences and the increasing importance of flexibility, technological proficiency, and meaningful work in motivation strategies. It also discusses the influence of cultural and individual diversity…