Browsing: political marketing

2013

Competitive Strategies In The Context Of Political Marketing

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Introduction. Organizations achieve their goals by implementing effective competitive strategies managing to maintain their market position. In order to achieve tactical and strategic objectives on a short and long term basis, an organization must face the challenges coming from the environment in which it operates, the permanent need being that of adjusting the activity according to dynamic environmental trends characteristic to the current stage.

Aim of the study. By implementing effective marketing strategies organizations can achieve their strategic objectives and be competitive. The main objectives of the study are: 1). presentation of the main characteristics that define market strategy in the context of political marketing; 2). analysis of the competitive strategies according to the position held by an organization on the market; 3). presentation of the main trends of competitive environment in the contemporary business context. To obtain the vote of the electorate political parties apply specific competitive strategies according to the position they hold on the market. Electoral success depends largely on how political parties (or candidates) manage to gain the voters’ trust by using effective strategies in order to improve and maintain their position on the market over a long period of time.
Keywords: strategy, political marketing, competitiveness
JEL Classification: M31

2016

Voters’ Behaviour and the Decision to Vote a Political Leader

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Introduction. In a contemporary context, the role of political marketing is essential in promoting a candidate, a political party or the political projects. Also, political marketing is a tool by means of which one can mobilize all resources in order to fully meet the voters’ needs and wishes.

Aim of the study. The main objectives of the study are: 1).presenting the political leader’s personality and its importance; 2). theoretical issues regarding the main endogenous and exogenous influences on voters’ behaviour in granting a vote to a political leader; 3). a representative model of the influence of endogenous and exogenous factors on the voters’ behaviour in an electoral context; 4). determining sample size and choosing sampling method; 5). analysis and interpretation of survey data. A set of themes and policies used by a candidate in a campaign that can influence the voters’ behaviour are presented in this study.
Keywords: political marketing, political leader, personality, voters’ behavior, emotional intelligence
JEL Classification: M31