Pages: 131-140Introduction. The past two decades have witnessed a profound transformation of digital marketing, both as a managerial practice and…
Browsing: Consumer Behavior
Pages: 27-34 Introduction. Paid advertising platforms have changed a great deal once machine learning moved into the bidding stack, and Google…
Pages: 37-51Introduction. The Fourth Industrial Revolution has ushered in a new era marked by significant technological advancements and profound changes…