Author: Radu Gogolan

 Pages: 37-51Introduction. The Fourth Industrial Revolution has ushered in a new era marked by significant technological advancements and profound changes in consumer behavior, particularly among Generation Z. This article explores the implications of these shifts for marketing strategies and product development, focusing on the evolving expectations and preferences of consumers in the digital age. Through an in-depth literature review, we examine the transformative impact of digital technologies, such as the Internet of Things (IoT), Artificial Intelligence (AI), and blockchain, on economic and social systems. The study further delves into the characteristics of Generation Z, highlighting their demand for rapid interactions,…