Introduction. In the age of uncertainty change represents one of the most important challenges for all types of organizations. Changeability constitutes today a key competitiveness factor for any company.
Aim of the study. The aim of our paper is to show that strategy and change are two related concepts in the business literature. The methodological approach is literature review. As companies around the world are facing hyper-competition in all industries and markets, they often initiate strategic changes in order to improve their competitiveness.
Keywords: strategy, change, strategic change, company, competitiveness
JEL Classification: L1, M1
Introduction. The making of footwear, one of the most ancient crafts, has a long history. The manufacturing of shoes represented a handicraft activity until the mid-nineteen century. In the late 1800s and the beginning of the 1900s, the footwear industry adopted the factory system and became increasingly mechanized. One of the most important footwear companies has been the Bata Company. Its economic success was based on the well-known Bata Management System that constituted the subject of a wide range of discussions and debates in the business literature.
Aim of the study. The aim of our paper is to render in brief the BMS. The methodological approach is literature review. Our paper has shown that BMS represents an effective and efficient management system that includes solid business principles.
Keywords: Bata, management system, footwear industry, company, business
JEL Classification: M1
Introduction. Management has become a subject of major interest in different domains such as political science, history, psychology, sociology or business for centuries and led to numerous researches. As a concept, science, discipline, philosophy and practice, management aims at achieving both efficiency and effectiveness. To survive and prosper in today’s highly competitive business world companies need to be managed in a creative way.
Aim of the study. The aims of the paper are to define the concepts of management and creativity, and to present the case of Honda, one of the most innovative companies around the world. The research is based on a case study.
Keywords: management, creativity, company, Honda
JEL Classification: M1
Introduction. The high importance of the entrepreneur’s role in society has been widely recognized by most economists as well as by politicians or decision-makers. The path to entrepreneurial success is not to be found only in books and business reports, but also in the country’s culture, entrepreneurial experiences, entrepreneurs’ characteristics, skills, personalities and behaviors, creativity and work.
Aim of the study. The aims of the paper are to define the concept of successful entrepreneur and to present the case of Mark Elliot Zuckerberg, one of the famous American entrepreneurs. The research is based on a case study. The paper demonstrates that Zuckerberg, the co-founder of Facebook, has succeeded in becoming one of the most successful entrepreneurs worldwide.
Keywords: entrepreneur, Zuckerberg, Facebook, company
JEL Classification: L26
Introduction. In consumer relations, the retail companies carry out specific external marketing activities using appropriate tools: catalogues, online marketing actions, external advertising etc.
Aim of the study. The aim of this paper is to analyze the advertising catalogues from the following types of stores: proximity shops, discounters, supermarkets and hypermarkets and to identify and describe retail marketing strategies as they turned out from them. The research methodology was based on a quantitative research method. In this sense, the authors present the external marketing strategies and the company’s general strategies. Also, in retail marketing strategies, product and price strategies are essentially dependent on vendor strategies, while the business firm has more control over promotion and distribution. Following the analysis carried out, the authors conclude that in composing the mix, the trading company has total control over the combination of brands and products and low control over the product lines within the brands. The paper contributes to a better understanding of the retail marketing strategies.
Keywords: retail, company, marketing strategy, advertising catalogue, external marketing strategies, general strategies
JEL Classification: L20, M31