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    Manager Journal
    Home»2017»Management And Creativity: The Honda Case
    2017

    Management And Creativity: The Honda Case

    Sorin-George TomaBy Sorin-George TomaApril 16, 2021Updated:October 15, 2021No Comments1 Min Read

     Pages: 168-175

    Introduction. Management has become a subject of major interest in different domains such as political science, history, psychology, sociology or business for centuries and led to numerous researches. As a concept, science, discipline, philosophy and practice, management aims at achieving both efficiency and effectiveness. To survive and prosper in today’s highly competitive business world companies need to be managed in a creative way.

    Aim of the study. The aims of the paper are to define the concepts of management and creativity, and to present the case of Honda, one of the most innovative companies around the world. The research is based on a case study.

    Keywords: management, creativity, company, Honda

    JEL Classification: M1

    Full text sources
    company creativity Honda Management
    Sorin-George Toma

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