Manager Journal
    Facebook Twitter Instagram
    Manager Journal Manager Journal
    • Home
    • Archive
      • 2025
        • 2025, Vol. 41, Issue 1, May
        • 2025, Vol. 42, Issue 2, December
      • 2024
        • 2024, Vol. 39, Issue 1, May
        • 2024, Vol. 40, Issue 2, December
      • 2023
        • 2023, Vol. 37, Issue 1, May
        • 2023, Vol. 38, Issue 2, December
      • 2022
        • 2022, Vol. 35, Issue 1, May
        • 2022, Vol. 36, Issue 2, December
      • 2021
        • 2021, Vol. 33, Issue 1, May
        • 2021, Vol. 34, Issue 2, December
      • 2020
        • 2020, Vol. 31, Issue 1, May
        • 2020, Vol. 32, Issue 2, December
      • 2005-2019
        • 2019
          • 2019, Vol. 29, Issue 1, May
          • 2019, Vol. 30, Issue 2, December
        • 2018
          • 2018, Vol. 27, Issue 1, May
          • 2018, Vol. 28, Issue 2, December
        • 2017
          • 2017, Vol. 25, Issue 1, May
          • 2017, Vol. 26, Issue 2, December
        • 2016
          • 2016, Vol. 23, Issue 1, May
          • 2016, Vol. 24, Issue 2, December
        • 2015
          • 2015, Vol. 21, Issue 1, May
          • 2015, Vol. 22, Issue 2, December
        • 2014
          • 2014, Vol. 19, Issue 1, May
          • 2014, Vol. 20, Issue 2, December
    • Our Authors
    • Journal Information
      • Authors Guidelines
      • Open Acces
      • Indexing
      • Aims and scope
      • Editorial Board
      • Activity Report
    • Submit a manuscript
    Manager Journal
    Home»2017»The changing nature of innovation-based social marketing programs – the case of health promotion programs
    2017

    The changing nature of innovation-based social marketing programs – the case of health promotion programs

    Viorel MihăilăBy Viorel MihăilăApril 16, 2021Updated:October 15, 2021No Comments1 Min Read

     Pages: 176-184

    Introduction. Social marketing favoured, since its inception, the field of health promotion – designing programs to help change unhealthy behaviours was one of the primary drivers of this area of practice. On the other hand, the need to have a better-informed citizenry on medical and health-related issues was a constant requirement of the medical professional – better informed and knowledgeable people would more easily “adhere” to the social marketing programs.

    Aim of the study. The health literacy imperative is today outpaced by the advance of the Internet-based technologies – Google health search solutions, Microsoft specific products targeting patients or IBM’s Dr Watson suite. Based on this disrupting innovation which involves the realm of the patient-doctor relationship, how shall social marketing programs innovate?

    Keywords: social marketing, health economics, behavioral economics, health literacy

    JEL Classification: D91, I12, M31

    Full text sources
    behavioral economics health economics health literacy social marketing
    Viorel Mihăilă

    Related Posts

    The combinatorial innovation perspectives on designing social marketing programs

    April 16, 2021

    Management And Creativity: The Honda Case

    April 16, 2021

    Innovation and reengineering – ways of restructuring the company

    April 16, 2021

    The many faces of leadership: an entrepreneurial perspective

    April 16, 2021
    Add A Comment

    Leave A Reply Cancel Reply

    Recent Posts
    • Band Digitalization And Challenges Of Implemented Central Bank Digital Currencies (Cbdcs)
    • Radicalization Dynamics In Refugee Camps: Analyzing The Situation In Greece And Research Directions For Romania
    • Student collective action in support of Palestine: a case study at the University of Bucharest
    • Is The National Institute of Administration a model agency? The agencification process in Romania and a case study
    • Determinants of consumers’ intentions to purchase second-hand clothing in Romania
    Recent Comments

      Type above and press Enter to search. Press Esc to cancel.