Pages: 141-156Introduction. This paper explores the influence of digital competencies and entrepreneurial competencies on entrepreneurial intention in the context of…
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Pages: 131-140Introduction. The past two decades have witnessed a profound transformation of digital marketing, both as a managerial practice and…
Pages: 122-130Introduction. The integration of artificial intelligence into Google Ads bidding and delivery systems – through Smart Bidding strategies, the…
Pages: 44-52Introduction. Within the Meta advertising ecosystem (Facebook and Instagram), audience targeting decisions are increasingly delegated to machine-learning systems that…
Pages: 27-34 Introduction. Paid advertising platforms have changed a great deal once machine learning moved into the bidding stack, and Google…
Pages: 109-121Introduction. The paper investigates the relationship between emerging technologies and the progress of European Union Member States towards three…
Pages: 69-87Introduction. The energy transition based on renewable sources and emerging energy technologies became an important element of contemporary sustainable…
Pages: 58-67Introduction. The integration of robotics and artificial intelligence (AI) is rapidly transforming industries across the globe, heralding a new era…
Pages: 28-42Introduction. This paper examines the perceptions and attitudes of Generation Z towards the implementation of AI virtual assistants in…
Pages: 64-78 Introduction. In the context of the pandemic caused by Covid-19, an important aspect that was affected and changed…