Pages: 131-140Introduction. The past two decades have witnessed a profound transformation of digital marketing, both as a managerial practice and…
Browsing: M31
Pages: 122-130Introduction. The integration of artificial intelligence into Google Ads bidding and delivery systems – through Smart Bidding strategies, the…
Pages: 44-52Introduction. Within the Meta advertising ecosystem (Facebook and Instagram), audience targeting decisions are increasingly delegated to machine-learning systems that…
Pages: 27-34 Introduction. Paid advertising platforms have changed a great deal once machine learning moved into the bidding stack, and Google…
Pages: 79-92Introduction. This paper examines the perceptions and attitudes of Generation Z towards the implementation of AI virtual assistants Currently,…
Pages: 49-63Introduction. In a context where artificial intelligence (AI) is radically redefining marketing strategies, the ethical approach is becoming a…
Pages: 65-77Introduction. Materialism, a growing behavioral trend for over a century, has accelerated in recent decades. It is a major…
Pages: 39-48Introduction. The impact of artificial intelligence on the business environment is vast and continues to develop. Ethics and artificial…
Pages: 37-51Introduction. The Fourth Industrial Revolution has ushered in a new era marked by significant technological advancements and profound changes…
Pages: 28-34 Introduction. Customer experience constitutes an important concern of the top management of business organizations as it represents a…