Pages: 64-80Introduction. The economic shocks triggered by the outbreak and spread of the COVID – 19 pandemic prompted national governments to implement a series of large – scale expansionary fiscal measures to counteract the negative effects recorded globally on economic activity. This article aims to analyse the dynamics of fiscal and budgetary policies at the national level in Romania, as well as at the European and global levels, with a particular focus on the evolution of public debt and budget deficits, in the context of economic policies adopted in response to the health crisis. Accordingly, the study seeks to assess…
Author: Valeria-Arina Mircea
Pages: 49-63Introduction. In a context where artificial intelligence (AI) is radically redefining marketing strategies, the ethical approach is becoming a strategic necessity for modern companies. Decision automation, hyper-targeted personalization and predictive analytics bring significant benefits, but also major ethical risks such as behavioural manipulation, lack of transparency or invasion of privacy. This article explores the intersection of AI and ethical marketing, emphasizing the responsibility of brands to integrate moral principles into the use of emerging technologies. Aim of the study. The paper is based on a conceptual analysis and relevant case studies, proposing a strategic framework that supports the development…
Pages: 39-48Introduction. The impact of artificial intelligence on the business environment is vast and continues to develop. Ethics and artificial intelligence (AI) in business intersect in many areas, from data protection and transparency of decisions, to fairness and social impact. To use AI responsibly, companies need to adopt sound ethical principles, implement transparency measures, and be prepared to manage the long-term itive advantage, both in terms of efficiency and innovation. However, it is essential that these technologies are implemented responsibly, given the effects on the workforce and the ethics of their use.Aim of the study. Companies that integrate ethics into the…