Browsing: L83

Introduction. Globalization brings pressure on tourism businesses who now must develop in a more complex environment. In this framework, there is a need for a new vision, new tools for businesses to manage various aspects of the economic life.

Aim of the study. The companies must consider some changes in the way they operate, to better understand all stakeholders, the local communities and the influences from the world economy.
Keywords: tourism supply, tourism demand, business management, globalization, Romania
JEL Classification: L83, M10, Z32

Introduction. Over time, tourism sector, at the global level, has faced a number of challenges, from high gasoline prices to war and health hazards. However, tourism is a sector which always has found ways to recover from crises. But it is a sector that cannot recover as long as the whole economy does not. Romanian tourism faces many challenges related to globalisation, a phenomenon influencing most of the world countries.

Aim of the study. Sustainable tourism development requires to consider and to adapt to various factors, with influence on destinations, businesses, and visitors. Lack of coherent policies and reforms have made their mark on the efficiency, productivity, and contribution of tourism to economic development.
Keywords: risk assessment; tourism, Romania
JEL Classification: L83, Z32

Introduction. The sustainable management in the field of the tourism is important because this sector is one of the main sectors which contributes to the economic growth.

Aim of the study. The purpose of this research is to illustrate the evolution and the positive and negative impact of the tourism on the national economies in Romania, in the European Union and worldwide, related with the environmental, social and cultural aspects. The role of the national States is very important, in order to improve institutions, regulations and financing, to encourage the private economic entities, depending on the national specific, which requires specific economic policy instruments. The quantitative and especially the qualitative methods aim to highlight the importance of the sustainable tourism and of the sustainable management in the tourism sector for a green economy, considering the changes in the economic behavior.
Keywords: sustainable management, sustainable tourism, green hotels, energy consumption
JEL Classification: A13, D12, D63, E61, F63, G18, J21, L83, Z32

Introduction. The development of information and communication technology has a significant impact on marketing strategies implemented by economic operators and decision makers . Tourists may change their way of accessing information, planning holidays or/and their tourism consumption patterns, but they can influence the behaviour of other consumers by sharing experiences. Social media platforms allow them to communicate these experiences. Based on this information, the travel planning process is facilitated.

Aim of the study. This paper presents features of the social media channels, and the importance of social media in the tourism industry is underlined.
Keywords: social media, tourism, destination marketing
JEL Classification: L83, L86

Introduction. SMEs are more flexible being supportive of economic growth in local communities. The expansion of SMEs in Romania has various particularities on regional level, being identified different disparities in terms of local units’ distribution and turnover creation. Still, in order for SMEs to be able to survive, various measures need to be taken by governments and support their future expansion, considering the economic, social, cultural and political context.

Aim of the study. The aim of this paper is to analyse the impact of tourism small and medium enterprises (SMEs) on economic development. Even if, SMEs are deficient in terms of skilled labour force, and finance, they have the power to generate value added, backward and forward linkages, entrepreneurship spirit, adaptation to change, with an extreme importance in long-term development and survival on a dynamic market.
Keywords: small and medium enterprises, Romania, regional disparities, economic development, turnover
JEL Classification: L83, Z32