Browsing: I18

2017

The combinatorial innovation perspectives on designing social marketing programs

By

Introduction. Since the concepts of disruptive and sustaining innovations of Christiansen made their way into the models and policies both public and private during the last decade, different new approaches emerged. We do have now reliable benchmarks in analyzing the innovation field, in understanding the global trends or the national ones, financed by NGO’s, IO’s or national agencies. Understanding how innovation might become dominant in certain markets or contexts, it’s important, but the focus seems to have moved towards the outcome of innovations, on their impact on growth and the general wealth of the societies.

Aim of the study. Hal Varian’s concept of “combinatorial innovation” underlined the ascend of a new period of a tremendous burst of innovation. Now we can quickly and conveniently combine different Internetbased components, which are all bits, to create entirely new products and services, available for everyone. The mushrooming of nudging logic based initiatives all over the world, open the room for a new discussion – to what extent the intended target audiences of nudging initiatives will participate in co-generating of the new policies and campaigns, based on the employment of the combinatorial innovation?
Keywords: innovation, social marketing, behavioural economics
JEL Classification: I18, M31, O30

2020

Innovations and Discoveries in Medicine During the Covid 19 Pandemic

By

Introduction. The appearance of the COVID-19 pandemic disrupted all the current activities of our life, from the daily activities, work, the activities we carry out for recreation, as well as those of care, medical.

Aim of the study. The aim of the paper is to review the discoveries and innovations that have occurred in the time since the pandemic of COVID19. The authors have followed those innovations that have appeared in the medical system and can help the patient in his fight against the disease as well as those innovations that significantly help prevent the spread of this dangerous, uncontrollable and treatment-resistant virus. In the literature review, the authors approached a number of thirteen works published in the literature starting with March of this year. In the future, they would like to continue this article by reviewing the literature in half a year so that we can make a comparison and draw relevant conclusions that will help us to take fair and effective measures to combat COVID-19. The result is a selection of innovations that have appeared in the world during this period.
Keywords: COVID-19, innovation, discovery, pandemic.
JEL Classification: I12, I15, I18