Browsing: I12

Introduction. Social marketing favoured, since its inception, the field of health promotion – designing programs to help change unhealthy behaviours was one of the primary drivers of this area of practice. On the other hand, the need to have a better-informed citizenry on medical and health-related issues was a constant requirement of the medical professional – better informed and knowledgeable people would more easily “adhere” to the social marketing programs.

Aim of the study. The health literacy imperative is today outpaced by the advance of the Internet-based technologies – Google health search solutions, Microsoft specific products targeting patients or IBM’s Dr Watson suite. Based on this disrupting innovation which involves the realm of the patient-doctor relationship, how shall social marketing programs innovate?
Keywords: social marketing, health economics, behavioral economics, health literacy
JEL Classification: D91, I12, M31

Introduction. Quality in healthcare means doing what is right for the right people exactely at the right time and doing it always in a friendly and highly professional mannar. Whenever unfavorable experience has been detected –meaning a gap between expected and actual performance – a set of key questions must be answered: where, when, and why problems occurred. Once the questions answered, changes must be made. Improvement projects should be systematic and not intuitive, including a methodical performance improvement process.

Aim of the study. In the following lines we present an efficient healthcare improvement performance model, namely ”FOCUS-PDCA”. Another tool for improving health performance is the „Medical-specific checklist”. It has an important contribution to improving health performance through standardizing the list of steps to be followed, as well as establishing the legitimate expectation that each of these steps will be followed accordingly for all patients.
Keywords: quality management, performance improvement, methodical process, “FOCUSPDCA”, Medical-specific checklist.
JEL Classification: I10, I12, I15, M16, M21, O20, O21

Introduction. The appearance of the COVID-19 pandemic disrupted all the current activities of our life, from the daily activities, work, the activities we carry out for recreation, as well as those of care, medical.

Aim of the study. The aim of the paper is to review the discoveries and innovations that have occurred in the time since the pandemic of COVID19. The authors have followed those innovations that have appeared in the medical system and can help the patient in his fight against the disease as well as those innovations that significantly help prevent the spread of this dangerous, uncontrollable and treatment-resistant virus. In the literature review, the authors approached a number of thirteen works published in the literature starting with March of this year. In the future, they would like to continue this article by reviewing the literature in half a year so that we can make a comparison and draw relevant conclusions that will help us to take fair and effective measures to combat COVID-19. The result is a selection of innovations that have appeared in the world during this period.
Keywords: COVID-19, innovation, discovery, pandemic.
JEL Classification: I12, I15, I18