Strategic management between ideal and reality
When it comes about formulating the organisation vision, mission, goals and strategic objectives or the roles and responsibilities of the management team, we must bear in mind that a thorough analysis of the organisational contexts, of its internal and external environment, as well as of its existing or potential resources is necessary, this involving the identification and use of specific methods and techniques. Too often, managers ignore the huge difference between fiction and reality. We must always relate our decisions to the characteristics of reality and to the sometimes surprising circumstances that the economic environment might generate.
