Pages: 49-64Introduction.Worldwide, obesity rate registered an incremental increase: among adults it has more than doubled since 1990, and has quadrupled among children and adolescents (5 to 19 years of age), posing a heavy threat on societies, reducing life expectancy, increasing healthcare costs, decreasing workers’ productivity and lowering states’ GDP (OECD, 2019). Tackling obesity requires a multidisciplinary approach as it is a form of social contagion of endemic proportions that does not respect the mode of transmission of infectious diseases and a form of addiction that includes cognitive and emotional components that are difficult to stop by conventional means.Aim of the…