Browsing: product innovation

Introduction. A study is being conducted using the data provided by the European Bank for Reconstruction and Development through the Business Environment and Enterprise Performance Survey (BEEPS) database for Romania in the year 2012. At industry level, companies’ innovative behavior is unclear, but after grouping them into low-tech and high-tech industries, results have become more robust, respectively, in high-tech industries, there is an average of more product or process innovations. An interesting observation is that the percentage of adopting organizational innovations remains constant for both low-tech and high-tech industries. An interpretation related to the long term competitive innovative behavior is that by product and process innovation, the firm has a strategic vision and will have a constant process of structural organization.

Aim of the study. The aim of this article is to study the relationship between the type of industry and the rate of adoption of product innovation, process innovation and organizational innovation. In the traditional approach, being innovative is only effective in the short run because competition will begin to imitate that innovation. In an alternative approach, there is a distinction between innovative and non-innovative firms. We tried to capture this process by making two groups of industries: low-tech industries and high-tech industries. If they seek to be competitive in the long run, innovative firms are strategically proposing to adopt new technologies and to innovate in product, process or internally in the organization.
Keywords: product innovation, process innovation, organizational innovation, low-tech, high-tech.
JEL Classification: L0, O3, M2

Introduction. Companies experiment with technologies, while managing to better understand their internal configuration. The firms will be able to adapt their organisational structure and will be able to gain competitive advantages at the expense of other non-innovative companies from the market. Companies learn dynamically about new technologies and those who learn better are rewarded by the market by some rents and for those who don’t learn, the market penalizes them by rising costs or even bankruptcy. From this innovation behavior, some companies are able to adapt, improve their products, have better technologies than their competitors and introduce new knowledge management systems. The research methodology is based on a quantitative method.

Aim of the study. The aim of this article is to study the innovation process as being generated by the evolutionary process and knowledge management within the company. Innovation and knowledge systems are an important source of competitiveness. Innovative companies gather more data, process them better and identify better the technological opportunities that they discover within a shorter time, being thus confronted with a lower level of uncertainty. At the same time, they will be able to accumulate a greater stock of knowledge about the respective technologies.
Keywords: innovation behavior, organisational innovation, product innovation, EU-13 firms, Romanian firms.
JEL Classification: D22, L21, O14