Introduction. Established in 1911, IBM is an example of leadership in technology. IBM has been linked since the beginning of computing, being the company that invented the tabs (forerunner of the current computer). In 2012, IBM ranked No. 2 in the U.S. in terms of number of employees (435,000 worldwide, 100,000 in the United States). IT vertical market is characterized by a very important contribution to innovation and, therefore, the rankings are very dynamic field. IBM was able to create a value system in the organization and also a leadership system, thus managing to retain its leading position in the market.
Aim of the study. This paper highlights the most important moments in the IBM history.
Keywords: IBM, technology, leadership