Introduction. The generator of the accelerated progress and durable development depends on the human daily ability and capability to project , construct and reconstruct the own condition.
Aim of the study. This paper aims to highlight that cognition is the essence of the human condition. Knowledge is not only assimilation and accommodation, but it is also a huge resource permanently generating intelectual potential. Such kind of potential is connecting the physical space with the virtual one, is maintaining the cognitive value, is providing innovation, creation, storage and transfer. Knowledge is always the avant-garde and watch. Practically, it is generating the ultimate dimension of the human being. But, by reaching a summum of consumer`s society, top technology and IT, in the cognitive space a real revolution began and it certainly will change the world.
Keywords: knowledge, cognition, cognitive product, cognitive effect, cognitive revolution